Twitter for Business Example From the Indiana Pacers

My last post, How the Indiana Pacers Can Improve Their Internet Marketing, highlighted just a few of my many Internet Marketing ideas for the Pacers. Although I listed the billions of examples that they are currently using, I didn’t come out and say how I really felt . . . the Indiana Pacers are doing an excellent job with Internet Marketing. As a huge Pacers fan who went to about 30 home games last year, and one away game in Washington D.C. where I was constantly mocked by the Wizards mascot, it gives me great pride to proclaim the Pacers’ prowess with Internet Marketing and Social Media in Indiana. You can always do more, do things different, and do things better . . . no matter how good you’re currently playing the game or using the Internet, so maybe I’ll share a Pacers Part Two in the future. That is, if the Pacers get Boomer more popular in search results than the Wizards mascot G-WIZ. Maybe I’ll help push that alien wizard down in the search engines . . .

After I published my Pacers blog post, I also sent a tweet on Twitter with the title to the blog post, a link to the blog post, the tags #Pacers and #Indy, and also used “@indianapacers” so it would hopefully get their attention.

Less than 24 hours later, I received a direct message from the Indiana Pacers on Twitter. They thanked me for my tweets, and wanted to clarify that they don’t delete comments on their Facebook page unless they contain swear words. I would never use swear words on Facebook, and was pretty sure it got deleted, but replied back explaining that and mentioned they were doing a great job on the Internet.

Then I received a more personal direct message from @indianapacers explaining that sometimes it’s hard to keep up with all the messages, which I completely understand, and wished me luck in my attempt to get the number one search result for “Kevin Hood.”  A member of the Indiana Pacers organization read my post from last month about how Kevin Hood is Going to Beat That Other Kevin Hood on Google, and mentioned it to me – Kevin Hood! How cool is that for a huge Pacers fan? Trust me, it’s really cool!

This is a great example of how you can make your fans happy, and even make them bigger fans. You can also make new friends and fans of your business using Twitter, and make personal connections like the Indiana Pacers did. Keep telling me that “it takes too much time” . . . “it’s not worth the effort” . . . “it’s a waste of time” . . .  and I’ll politely ask for a timeout! It was worth the ten minutes spent by the Indiana Pacers, they just got another positive blog post about them on the Internet, and a happier fan.