Archive for the ‘Marketing’ Category
Selling Grass is Now a Brand?
In: Marketing
27 Mar 2009That’s right folks, you can brand anything and everything. Even grass, sod, turf and seed. DeLea Sod Farms was founded in 1928 and has supplied turf for Yankee Stadium since the 1960s. They had 10 acres reserved for the stadium, but 80 acres of the sod growing. A former consultant with the company asked the owner […]
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