The lack of respect towards the Internet by both small and large companies constantly surprises me. In the process of searching for the ideal job, I needed a new suit. I knew it had to be a pretty good suit, so first thought of a local business in downtown Indianapolis. They have been in business for over one hundred years, advertise as making custom tailored suits, and my friend has done radio commercials endorsing them. He wears a suit everyday and always looks good, so it was my first choice based on people I trust.

I searched Google on my phone for the business name to get the address, and the first results that came up were customer reviews. If designed with the best title and description, the first or second links are almost always going to be clicked first, and that’s just what I did. I like customer reviews, such as found on Amazon.com, because they confirm my decision that this is the best product for my use.

The reviews were horrible. At least one of the owners is rude and condescending towards customers, the suits were overpriced for the quality, customer complaints were not resolved, measurements were completely wrong for wedding tuxes, they now have another company do the custom tailoring, and the general attitude the reviewers conveyed about the store did not make me want to go. I chose the store I had done business with before and was happy with the results. This local Indianapolis company lost business because of Google search results.

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