Google just announced a new analytics-type dashboard for small businesses. The dashboard provides statistics for your business on Google Local pages. Stats such as Google Map impressions, clicks on the map, requests for driving directions, and clicks directly to your website are monitored. It also features the top number of search queries used to find your business, and even what locations driving direction requests come from.
This is a pretty big deal. I’ve always wondered how many times my business was clicked on when looking at the Google Local map. Now I know much more and can improve my listing, advertise locally with Google Adwords and even create free coupons with the new dashboard.
Eventually this will probably integrate with Google Analytics and Adwords, but for now it’s a great idea from Google to get local businesses interested in their directory listing. A lot of people use Google Maps, so get your business on the map today.
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