In my last email marketing post, I highlighted several email mistakes that companies can make. I ran into my newspaper reporter friend tonight and his story inspired me to write part two: Email Marketing – The Emails Strike Back. A long time ago (meaning tonight), in an establishment not far away, I listened to the reporter’s story. We’ll call him […]

Email marketing can be done the right way, it can be done the wrong way, or it can be just awful and damage the reputation of a business. Yesterday, I received an email from a social media company. The email wasn’t addressed to me, but some guy named Dominic. They tried to be personal with their email marketing efforts, but […]