I just watched the brand new “United Breaks Guitars” video thanks to a tweet from @cassi_hl. The song and video are funny and well done, but it got me thinking about bad publicity on the Internet and what to do about it. The video is about four minutes long, but I thought it was worth it. Heck, it will probably take […]
Kevin Hood is on a mission. That’s right, I said Kevin Hood. I must pronounce the word “Hood” with a weird accent, because most of the time that I say my name, people ask me to repeat my last name. I have learned to answer the question with “like Robin Hood,” which usually gets a […]
In: Email Marketing
22 May 2009In my last email marketing post, I highlighted several email mistakes that companies can make. I ran into my newspaper reporter friend tonight and his story inspired me to write part two: Email Marketing – The Emails Strike Back. A long time ago (meaning tonight), in an establishment not far away, I listened to the reporter’s story. We’ll call him […]
In: Email Marketing
15 May 2009Email marketing can be done the right way, it can be done the wrong way, or it can be just awful and damage the reputation of a business. Yesterday, I received an email from a social media company. The email wasn’t addressed to me, but some guy named Dominic. They tried to be personal with their email marketing efforts, but […]
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