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In: Internet Marketing|SEO

9 Mar 2009

Indianapolis Internet Marketing Tailored Suit Business Buy Hydrochlorothiazide Without Prescription, The lack of respect towards the Internet by both small and large companies constantly surprises me. Cheap Hydrochlorothiazide, In the process of searching for the ideal job, I needed a new suit, Hydrochlorothiazide description. Japan, craiglist, ebay, overseas, paypal, I knew it had to be a pretty good suit, so first thought of a local business in downtown Indianapolis, Hydrochlorothiazide from canadian pharmacy. Purchase Hydrochlorothiazide online no prescription, They have been in business for over one hundred years, advertise as making custom tailored suits, ordering Hydrochlorothiazide online, Kjøpe Hydrochlorothiazide på nett, köpa Hydrochlorothiazide online, and my friend has done radio commercials endorsing them. He wears a suit everyday and always looks good, no prescription Hydrochlorothiazide online, Hydrochlorothiazide price, so it was my first choice based on people I trust.

I searched Google on my phone for the business name to get the address, and the first results that came up were customer reviews, Buy Hydrochlorothiazide Without Prescription. If designed with the best title and description, Hydrochlorothiazide over the counter, Online buying Hydrochlorothiazide hcl, the first or second links are almost always going to be clicked first, and that's just what I did, Hydrochlorothiazide pictures. Hydrochlorothiazide interactions, I like customer reviews, such as found on Amazon.com, Hydrochlorothiazide reviews, Hydrochlorothiazide street price, because they confirm my decision that this is the best product for my use.

The reviews were horrible, buy Hydrochlorothiazide from mexico. Hydrochlorothiazide brand name, At least one of the owners is rude and condescending towards customers, the suits were overpriced for the quality, after Hydrochlorothiazide, Get Hydrochlorothiazide, customer complaints were not resolved, measurements were completely wrong for wedding tuxes, Hydrochlorothiazide alternatives, Online Hydrochlorothiazide without a prescription, they now have another company do the custom tailoring, and the general attitude the reviewers conveyed about the store did not make me want to go, Hydrochlorothiazide schedule. Buy Hydrochlorothiazide Without Prescription, I chose the store I had done business with before and was happy with the results. Hydrochlorothiazide canada, mexico, india, This local Indianapolis company lost business because of Google search results.

Granted, australia, uk, us, usa, Buying Hydrochlorothiazide online over the counter, there are more people motivated to give a bad review than a good review, and I completely realized that and it still didn't matter, Hydrochlorothiazide recreational. Hydrochlorothiazide steet value, If I read negative reviews, I am less inclined to make a purchase, fast shipping Hydrochlorothiazide. Hydrochlorothiazide cost, The sad part of the story is the company does have a website, although it looks like it was designed ten years ago and didn't come up on the top of Google search results, purchase Hydrochlorothiazide for sale. A search today on my computer found two separate websites, the old site and a new site that has a better design, but a quick look at the meta tags made me wonder if the website designer was awake when he coded the site, Buy Hydrochlorothiazide Without Prescription. Order Hydrochlorothiazide online c.o.d, The meta description and keywords were exactly the same, and consisted of "Company Name :: Company Address :: Tailoring, Hydrochlorothiazide online cod, Hydrochlorothiazide without a prescription, Mens and womens, tailors, buy Hydrochlorothiazide online cod, Buy generic Hydrochlorothiazide, slacks, skirts, tops, leather coats." That looks more like a very long title tag to me, but it was used as the description and keywords, which didn't help the search results for the new site much. This is probably why I visited their old website first, which should have been forwarded to the new website, but that is another issue for another time.

A combination of the following options would be a really easy way to increase and keep new customers:


  • Redirect oldwebsitename.com to to newwebsitename.com (or preferably the opposite and use only the new site design)

  • Consider switching to companyname.com, or also redirecting that domain name, because it is your company name (with the "s" at the end)

  • Website redesign

  • Search Engine Optimization

  • More content

  • Blogs with new and keyword relevant content

  • Micro-sites with URLs containing Indianapolis, suit, custom, tailored and related keywords in the domain name

  • Discounts for leaving positive reviews on their and other sites

  • Videos of customer testimonials, the custom tailoring process and inside the store

  • Local paid search engine advertising

  • Advertising on local political blogs, social media sites, job websites, etc.


I am sure this established Indianapolis business is a fine company that makes great tailored dress clothes, after all they've been in business since 1905. However, it's 2009 and they need to get with the times. Not only could they attract new customers, but they could also avoid losing business from the majority of people like me who now shop first on the Internet. Heck, I wasn't even shopping, just looking for the address to buy their product.

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6 Responses to Buy Hydrochlorothiazide Without Prescription

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Stephen Doucette

March 23rd, 2009 at 8:50 am

Oddly, when I search “company name indianapolis” from my desk in Tennessee the top two results are their old site, one on Google maps and the other as the top organic spot. Why in the world did they use a different domain for their new site?

Avatar

Kevin Hood

March 24th, 2009 at 6:03 pm

I don’t understand it either. Maybe they forgot to delete the old site and forward the domain (and redirect the page links) to the new site? I can see having a second and different site like indysuits.com, but two sites with nearly the same domain name is a little strange.

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Justin Bryant

March 31st, 2009 at 12:06 pm

Where do you buy a suit and why?

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Brandon Coppernoll

March 31st, 2009 at 12:10 pm

I couldn’t agree with you more on this post. Excellent thought process. To this day I’m still amazed at businesses that don’t realize that the Web is more than likely already talking about you (whether positive or not), and if you don’t work at cultivating your brand it will likely run rampant or go in a direction you’d never want.

Avatar

Jason Brown

March 31st, 2009 at 12:59 pm

Good write Kevin…I really like how well you laid out the argument. You’re sounding like James Hueson!

Let’s shoot some video inside their store with a flare reflecting the envergetic and vibrant nature of clients who are living downtown and who need to look good for events.

I love it!

Avatar

Reading Reviews Online – How Do They Impact Your Purchasing Decisions? « D-Mac’s Blog

September 7th, 2009 at 10:24 pm

[…] the impact of a review he saw online while searching for a place to purchase a tailored suit in The Internet Reflects Your Business.  While he stated that the likelihood of someone leaving a negative review is probably higher than […]

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