Internet Marketing and the Power of Suspense

Whether you are devising an Internet Marketing plan, designing or improving a website, using email marketing, social media, or blogging . . . you have to use suspense. For some reason, whenever I think of the word “suspense” my first thought is of Bob Barker from The Price is Right. Bob Barker is the master of the suspense tactic.

There are so many examples available, but to put it simply, Bob is famous for making contestants, the audience and television viewers squirm with delight as they wait to find out if they won the brand new car. To be honest, sometimes it’s not delightful, but more like frustration and then anger. His use of suspense, silence, and humor made the show very entertaining. But most importantly, you were dying to find out what was going to happen.

Regardless if you watched The Price is Right, suspense is important in everything you do, especially Internet Marketing. If you tell the whole story, there won’t be anything left to talk about. You can’t give away the farm, you want to make people click on links, leave comments, ask questions, get interested and want more.

How do you do that with Internet Marketing?

Next week . . . (see what I just did there?)